STYLE GOES DIGITAL

 

Fashion, style, beauty tips, makeup, and women’s health—that’s the stuff that fills magazine shelves.   Dozens of fashion magazines with scantily clad models on the covers lure readers and lurkers every month.

Women love to keep up with women's fashions.  So do most men.  But, judging from the way men browse through the mags in the supermarkets, it's the models that attract their roving eyes.

A look at the coffee tables at home suggests that the beauty tips and gossip, the hairstyles and makeup secrets draw the women and girls.  Of course, the ladies dream, as they browse, of being able to afford the latest fashions.   The designs by Versace, Amani, Ungaro, Karan, Tussardi, Westwood, Klein, Lagerfield, Gautier and a hundred or so more grace the slick pages.

Now comes the revolution!  The fashion sources have discovered that almost as many women as men have taken to the Internet.   Almost daily, a new fashion site is added to the World Wide Web to lure this expanded female audience.

Publications like Cosmopolitan, Harper's Bazaar, Elle, Glamour, Mademoiselle, Petite, Vogue, Victoria's Secret, and 70 or 80 other "ezines" (electronic magazines) already have their home pages filled with articles and photos from their magazines.  

Fashion sites on the Web can now offer even more than the printed publications.

Fashion Net features a "mini fashion net" where you can watch fashion videos while surfing the net.   In addition to runway shows and online shopping, they also have a live channel where you can chat with others about style.

Check out the latest in styles on Fashion TV.   They’ve got nonstop clips of fashion shows from around the world.  You may also select from the archived videos of the month. The site includes fashion news well as a guide to what's on for the week.   The streaming videos and music are both very lively.

Find the latest emerging looks, what's hot, hip season tips, news, gossip, and much more fashion information from the online magazine, visit Fashion Planet.

If you'd like to view the latest coverage of what’s happening in the Paris fashion scene, Paris Fashion Net covers a lot of French activity.

Resources devoted to France's fashion industry, including clothing and accessory info, related links, and a discussion forum are online at the Paris Fashion Show.  To view the fashion show video, you need Real Player; but unless you've got at least a 56k modem, the movement of the models along the catwalk is a bit uneven.  

Fashion UK magazine online features fashion news, beauty news, a fashion clinic and message board.  They’ve also got an extensive catwalk archive.  

Want the latest in fashion lingerie?  Where else but at Victoria’s Secret?   Now the world's most widely viewed lingerie collection no longer needs to be mailed.  That should save at least one forest.  Larger ladies and full figured women can fill their lingerie needs at Lingerie at Large.

Check out Cosmo Online's in-depth horoscopes, fashion, beauty and sex tips.  Take the famous Cosmo Quizzes, vote on reader confessions, email the Bachelor of the Month and enter to win fabulous beauty prizes.

Those who want to shop for fashions online can visit the Fashion Mall.  You can shop by brand, category or lifestyle.  You can visit the ‘Beauty Jungle’ with makeup, fragrances and other potions and lotions.  They also feature the ‘boo.com’ style shop and an ‘Outlet Mall’ with name brands for less.

Marie Claire's site with the season's hottest new styles also includes expert tips on beauty and fashion, and even your latest horoscope in the online fashion magazine.

Those who fancy high quality scans of top fashion photography, the activities of the Supermodels gets updated regularly.

Though men and women may see different things in fashion, the Internet and the World Wide Web offer something stylish and attractive for everyone.  Will the magazines on the supermarket shelves lose their prominence?  It’s difficult to forecast; but with the active video presentations and catwalk features coming online, they just might.

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copyright © 2002-2005 Paul J. Balles